Thursday Afternoon Workshops and Administrator’s Roundtable

Thursday, October 5, 2017

Concurrent Workshops One and Two (1:10 to 2:25 pm)

Rhetoric and experience architecture (Room 217)

This workshop introduces key concepts in Experience Architecture as they pertain to program building and development. Experience Architecture is the creation, testing, and revision of mediated systems that enable users to communicate in networked digital environments and physical spaces. Workshop facilitators will briefly describe the development of a major, minor, and certificate in Experience Architecture while drawing on these concepts, before overviewing two example approaches to Experience Architecture as situated within technical communication programs: feminist interaction design and public planning. Some time will then be spent working with attendees to conceptualize programmatic development through these lenses. In doing so, attendees will use concepts from Experience Architecture to work through the idea of programmatic decision-making as a practice of architecting student and instructor experiences over time.

Facilitators: Jennifer Sano-Franchini (, Virginia Tech; Kristen Moore (, Texas Tech; Andrew Kulak (, Virginia Tech

How to brand technical and professional communication programs (Room 218)

This workshop explores ways to use usability techniques–from research methods to theories–to brand and market academic programs internally, and more importantly, externally. Branding identifies and expresses the truth or value of a organization, product, or service. For academic programs, branding also needs to provide a clear overview of what the program does for students, higher education administrators, and those in the community who hire our graduates. As a strategic feature, branding should be considered at all stages of program development to ensure we can provide answers to multiple stakeholder questions, while remaining true to the value of the program. Key features of branding include program names, outcomes, missions, and courses. Topics of discussion will include using the deeply sustainable programmatic perspectives model to work through stakeholder assessment, matching outcomes to larger goals and courses, and naming both programs and courses. The facilitators of the workshop will focus on discussion and provide participants with a worksheet for their use during and after the workshop.  We will also use our discussions as a basis for a whitepaper for distribution on the CPTSC website as a valuable resource to the field.

Moderators: Bob Johnson, Michigan Technological University; Lisa Meloncon, University of South Florida

Concurrent Workshops Three and Four (2:35 to 3:50 pm)

Support for associate professors and mid-career faculty in technical communication (Room 217)

 This workshop is designed to help associate professors and mid-career faculty with the process of reflection and goal setting. The presenters, all of whom have earned the rank of full professor at their institutions, will address issues related to post-tenure professional satisfaction and the process of planning for promotion.

 Moderators: Miriam F. Williams, Texas State University; David Alan Sapp, Loyola Marymount University; TyAnna Herrington, Georgia Institute of Technology; Sam Dragga, Texas Tech University; Kim Sydow Campbell, University of North Texas

The problem-solving administrator (Room 218)

This workshop provides new and experienced program administrators with fresh perspectives to view administrative problems, both large and small, and gives them concrete strategies for approaching the problems. The workshop facilitator defines three common problem-solving strategies—reactive or solution-first, emergent and participatory. Examples of each are discussed alongside their benefits and drawbacks. Participatory problem-solving is advocated because it requires the administrator to carefully articulate the problem (it might not be as it initially appears!) and in so doing attend to stakeholders’ vested interests and potential points of resistance. Participants work in small groups to apply problem-solving principles and strategies to a problem of their choice, either from a provided list or from one participant’s personal situation.

Facilitator: Karla Kitalong, Michigan Technological University

Administrators’ Roundtable (4 to 5 pm; Room 218)

Topics include: recruitment, retention, and graduation

Lee-Ann Kastman Breuch, University of Minnesota

CPTSC Administrator’s Roundtable Discussion Notes 2017 (*.docx file)